Social networking has recently become a strong force for marketing and advertising a product. People almost always go online, read reviews and check out social responses to any item they are going to buy, and not just big ticket items. Often if a person is considering changing brands, even on something like cookies, they will see what others have to say about it first. This is why when you are trying to get new customers in an affordable manner; you can't ignore the force that is social networking.
One of the best things you can do for yourself is create a Facebook Page. This is meant strictly as a fan page that does little other than say who you are, and provide a link to your website. However, it is a powerful tool. How? Well, first let's talk about cost. A Facebook Fan Page is FREE. You do not pay anything for it. There are no service charges, there are no monthly fees. You get it for free. Second, let's talk about its reach. Facebook has millions of members, so you are not just exposing yourself to a few people who read the classifieds, or those watching television during the time slot you purchased, you have the potential to reach any and everyone who gets online. Of course to do that takes some work, but the potential is there.
We think Holzner's Facebook Marketing offers excellent, easy to follow insights on making Facebook part of your game-plan. The great thing about creating a Facebook Fan Page is that you likely already have some kind of following, or friend base set up, so you can send the "Become a Fan" request out to everyone on your list, and hope that they continue to send the request out. Once people become a fan, anytime you post something to the page, they will see it on their homepage. In other words, if you are having a sale, then post something about it on your Facebook fan page, and anyone who has become a fan will see that you have a sale. Free advertising. It takes a matter of seconds for someone to become a fan, and to opt out takes a bit more time, which means that most people will become a fan, and stay a fan.
Social media tools, such as Facebook are used frequently, and by all types of people: the wealthy and the poor, the old and the young, the working professional and the full-time student. No matter what your target market is, you will find that demographic on Facebook. You have nothing to lose by creating a Facebook Fan Page. It takes only a few minutes to set up, and requires no special software, etc. It is all included, you post something, notification is sent automatically. It is easy to use, has a long reach, and can ramp up your customer base with no cost to you. Just be sure to include a link to your website, a physical address (if you have one), and any pertinent information for how to become a customer so that you do not get exposure without any follow through.
Facebook doesn't need much introduction. It will suffice to say that it is far reaching, easy to use and a free part of your marketing strategy. If you really want an edge look into our links below.